Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the technique of increasing website traffic by improving rankings in the algorithmic (organic) search engine results. This involves ensuring that a website is accessible, technically sound, uses keywords that people type into the search engines, provides an excellent user experience, with useful and high quality content that helps answers the user’s query.
Research has proven that websites on the first page of Google receive almost 95% of clicks and these studies show that results that appear higher up the page receive an increased click through rate (CTR) and therefore more traffic. Due to it’s reliance on quality content, SEO is generally more effective on bigger websites with multiple pages.